Consider the diversity of terms widely espoused over the past couple of years to describe a set of technology solutions now offered by upwards of 40 marketing vendors and deployed by a rapidly-growing number of major companies within the realm of consumer-generated content. These terms include brand monitoring, buzz monitoring, social media monitoring, market influence…
Rivet, an Interpublic Group Co., will rebrand Zipatoni and FCB Direct in Toronto as Rivet, effective Jan. 1.
Though there are many factors that influence online browsers to make purchases, fellow users’ reviews seem to be very important.
Innovation and repositioning are enabling brands to remain competitive, according to a new study.
Ever since Alexander Graham Bell invented the telephone, marketers typically haven't been slow in using new technologies to keep customers informed. So it's a bit surprising that RSS remains a niche tool.
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Boston Red Sox fans who bought sofas during Jordan Furniture's Monster Deal last spring were sitting pretty after their team swept the Colorado Rockies
Two weeks ago we shared our interest and enthusiasm for Facebook's new ad platforms, not so much because of the targeting capabilities but because it had the chance to usher in a new era of performance...
Gift cards are outpacing cash as the gift of choice when it comes to employee recognition, according to a recent survey.
This past week, Americans celebrated Thanksgiving, a holiday that indirectly commemorates one of the earliest splits between England and what would eventually become the United States.