Search Results for: influencer marketing

  • Letters to the Editor

    JUST ONE THING I think Herschell Gordon Lewis overlooks one issue in his excellent lambasting of fundraising letters that don’t work the executive directors

  • Sustainable Options As Part of the Brand

    In light of a rapidly changing global situation, consumer values are changing, making social responsibility and sustainability pivotal influences.

  • TLDs, Font Size and Your Site

    It’s common sense that top-level domains (TLD) have a strong influence on domain name selections and the perceptions that are formed by consumers. Rich Brooks of flyte new media wrote an interesting, albeit “unscientific” study…

  • Listline e-Newsletter 02/15/07

    Belardi/Ostroy ALC has assumed management of the Junonia catalog list.
    A total of 66,113 last-12-month and 105,094 last-24-month buyers are
    available.

  • Build a Better Valentine’s Day? It Takes Time

    If real life mirrored sitcom clichés, spouses and sweethearts would knock out their Valentine’s Day shopping with a wilted rose and some chalky chocolates bought at the local convenience store late in the evening of Feb. 14. But according to a study just released by search marketing firm OneUpWeb, love is in the air surprisingly early for online Valentine’s Day shoppers.

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  • Live from Catalog on the Road: Many Factors Influenced Holiday 2006

    Attention catalogers: holiday 2006 was bumpy, and 2007 might not be smooth either.

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  • Coaches Association Signs Sampling Pact

    High school coaches in 18,000 U.S. schools will get samples for student athletes through a new contract for the National High School Athletic Coaches Association.

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  • DMers Take First Look at Second Life

    To its 2.7 million registered users around the world, the virtual reality universe Second Life is a nice place to visit, play and shop for completely

  • Alive and Well

    In this multichannel age, direct mail is still the largest single power in direct marketing. The U.S. Postal Service handled 102.5 billion pieces of standard

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  • E-mail: A You-Suck-O-Meter for Your Brand

    According to a recent survey by e-mail deliverability company Return Path, 55.9% of respondents cited knowing and trusting the sender as the primary reason they’ll open an e-mail, making familiarity and trust their No. 1 consideration.