Search Results for: influencer marketing

Search engine marketing (SEM) does more than deliver immediate online transactions. It generates in-store transactions too. A 2005 research from the Dieringer Research Group revealed that more than 80 million U.S. consumers a year make offline purchases after researching online; most bought more than what they researched once they got into the store. But most marketers still need a hard number to work with to factor offline demand into campaign metrics.

Quality, not price, has become a more important factor to consumers’ brand loyalty.

To balance out this week’s Digital Thoughts, where we look at the incredibly non-direct marketing world of MySpace and YouTube, in this week’s Trends Report, we focus closer to our roots by looking at a company that has come a…

Consumers browsing and clicking online is expected to increase brick and mortar retail sales by a compounded annual growth rate of 12% over the next five years.

DIC Entertainment is working to build loyalty and viewer retention around its Saturday morning programming block with a watch-and-win sweepstakes.

For all the millions spent on television advertisements last holiday season, comparatively low-tech channels proved most effective in persuading shoppers to patronize specific retailers.

The brands have signed a multi-year deal with loyalty marketing firm Aeroplan to put Aeroplan Miles on packages of breakfast foods.

Last Friday, Google’s homepage was “marred” with a huge banner recommending its users to download the “new, safer Firefox 2.0” placed at the very top of the page. Then on Monday, Google threw a slight curveball at those who closely watch the search engine’s every move when it displayed…

Americans make about 4.5 billion brand impressions a day just through conversation

Everyone is talking about customer control, but why does it suddenly seem as if it is an emerging trend whose thirst needs to be quenched immediately?