Packaging is particularly vital in writing a press release. A release is no different than any other marketing vehicle. You must draw attention and make a compelling proposition without coming across as overtly salesy.

I’ve really enjoyed the American Idol age of advertising, but I’m convinced you will be seeing a lot less of it soon. The rush to allow customers to create everything will trend down, and in many respects, the old world order will re-assert itself.

I just got the transcript of MarketingSherpa’s Selling Subscriptions Summit 2007 back from the typists. Across the 19 speakers, five specific "what really works" tactics stood out

Feeling like an outcast in high school is a sad, but true reality for many young girls. DC Comics is playing into that awkward feeling with the debut

1/ARNOLD BRAND PROMOTIONS 101 Huntington Ave., Boston, MA, 02199PHONE: (617) 587-8000 URL: www.arnoldworldwide.comOWNERSHIP: Havas CEO: Ed EskandarianAT

Conducting some brand recognition research within my family, I asked my 14-year-old nephew what commercials he remembered from Super Bowl '07. He named

Would you let your 10-year-old daughter go out wearing a short skirt and fishnet stockings? Probably not. But she may be getting the message that she

It's more critical than ever to include employee recognition and incentive programs in your arsenal of tools for building brand equity. It's equally important

It'll happen any minute that big surge of online shoppers we've all been waiting for. Right? Not so fast. Growth has flattened out, and there simply won't

(Direct) It's happening any minute -- that big surge of online shoppers we've all been waiting for. Right? Not so fast.