Search Results for: influencer marketing

Business-to-business sales are more affected by conversations between executives than any other marketing tool.

E-mail has become the primary method of communication for many business owners. For some, e-mail is the “face” of the business to customers and prospective customers. A compelling, well-crafted e-mail will catch the reader’s attention and drive sales.

Once known derisively as the goody bags handed out at celebrity events now come under the heading of especially when tied to sophisticated marketing efforts.

Parents get their own social networking site this summer as part of a new push from the Partnership for a Drug-Free America.

There is something strangely familiar but uniquely different about this Ad:Tech. Others have had thousands of attendees, long lines for registration,Casale’s trademark red bags, booth babes, free beer, all fueled by an almost tangible energy where quiet conversation and standing room are in short supply.

(Multichannel Merchant) Do you know how big your “buy” or “submit” button should be? How about what color? Should your online registration process involve more than one page?

Omnicom Group is now officially in the word-of-mouth business.

Retailers sensing that members of their loyalty programs are more valuable customers now have hard facts to back up their gut instincts. According to a survey of holiday spending, participants have more to spend — and they do spend it.

Marketing solutions provider Coremetrics today announced the release of Coremetrics 2007, an online analytics and marketing suite of tools that will let marketers value the relative influence of multiple touchpoints.

When it comes to building loyalty, brands increasingly have one thing top of mind: big spenders. There is a growing desire to create programs for the