TPN has promoted a umber of staffers in client and creative services to support the agency’s growth.

There's a reason nine out of 10 kids know who Ronald McDonald is, and why they'd even eat carrots (yuck!) from a McDonald's wrapper. But is McBrainwashing a bad thing for future generations, or something more marketers need to do with their brands?

Procter & Gamble is launching a campaign to help improve the way African American women are portrayed in popular culture, the company said.

Advertisers are trusted less than anybody besides telemarketers, so it is imperative that they find others to spread the good news about their products and services for them. This is where word-of-mouth kicks in. According to...

Like many of your readers, I am the mother of a teen. And, as is the case with most teenagers, my son is aware of the world around him. A world that includes

Although the next generation of marketing is in its infancy, the social web is already having an effect. More to the point, you're going to be caught

As baby boomers move toward retirement and start shifting their financial resources to essentials like medical expenses and gifts for the grandchildren, marketers may want to set their sights on echo boomers.

Web surfers who research products online are more likely to spend more money and time in stores, according to results of a study from Yahoo and comScore.

The first time I attended a conference as a reporter covering the direct marketing industry, I was amazed at the amount of loot to be had.

This year's finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at www.promomagazine.com. The winners will be announced at Promo Live, Sept. 17 - 19 at the Navy Pier in Chicago.