B2B search marketers keep close watch of their competition’s activities. That, of course, is obvious. But a new study released by Business.com takes a closer look into the details and finds that though these search marketers...
Teenagers care about self-expression, exploring their identity, honing their personal taste, connecting romantically with other teens, and being amused by silly, scatological, hyper-hormonal comedy. Click here for 10 up-and-coming Web sites that reflect the teenage mindset and interests, with examples of how marketers are participating.
What works for package goods won’t necessarily help business-to-business marketers sell. As any B-to-B marketer knows, the two fractions have challenges and goals. Click here for five examples of unique B-to-B buyer mindsets and selling obstacles.
Environmentally friendly marketing may be the rage, but a recent poll found that retailers “green” messages are not necessarily swaying Gen Y buyers to a make a purchase.
MTV Networks has more than two dozen new Web sites on its drawing board, with many relying on contributed content when they launch over the next several months.
Advertisers can gain access to audiences through a variety of tried-and-true economic models, including cost-per-thousand impressions, pay-per-view, subscription, sponsorship or underwriting, and revenue sharing. But increasingly, there are expanded opportunities to distribute and monetize content that will provide additional revenue streams. Click here for more.
Marketers have rushed to adopt viral marketing tactics, but have largely failed to motivate consumers due to misdirected efforts, a new report from JupiterResearch found.
Webinars are the second-most popular lead generation offer in business-to-business technology marketing this year. That's terrific. But what isn't so terrific is the fact marketers aren't doing that great a job promoting them. What are the dos and don'ts? Click here for some words of wisdom from Anne Holland.
Cartoon Network is following in the footsteps of some of its competitors by rolling out new guidelines limiting the use of its characters on junk food.
College students have a full supply of electronics to stay in touch with friends during school and plenty of money to spend.