We spoke with Heinz Brand Director Ashleigh Gibson about how the company approached the authenticity factor so critical to the space while also adding value to the community.
By Niki McMorrough and Joanna Lewis Covid has accelerated societal shifts within luxury audiences, who now demand greater authenticity and a meaning beyond profit from the brands they bond with. This means that brands are now judged not just on their words, but also their actions. It’s not just about the end product, but also…
The top five luxury marketing trends 2022 according to Relevance.
We spoke with Qualcomm SVP and CMO Don McGuire about the brand's ambitious plans, marketing with empathy during the pandemic, how the brand is positioning itself around the Metaverse and more.
A chat with Coupa CMO Chandar Pattabhiram about the next stage in the company’s growth strategy.
A look at the inspiration behind the brand's sensory auction, its larger “Senses Stirred” campaign and its new focus on intimate experiences.
By Laura Apel, SVP of Marketing, Mitto Today’s consumers are more connected than ever; the average U.S. household has 25 connected devices. They’re also more impatient than ever. With such tech ubiquity, we’ve lost any remaining patience with inefficiency. Nearly two bakers’ dozens worth of connected devices in our homes and a growing number of…
A new survey by Mitto revealed an increase in consumer messaging with brands via social media since the pandemic. Learn how brands can improve customer experience through social media messaging.
We spoke with Canon USA’s lead marketer on the project about how the brand tapped the creator community to spread awareness of coral reef conservation efforts.
CM Weekly October 10, 2021 We launched a brand new recognition program at Chief Marketer this week that we are thrilled to share with you: our first annual Top Women in Marketing Awards, celebrating the contributions and impact of women in marketing. It’s a well-deserved shout out to the women among us who hustle from…