Grey Goose's sponsorship program has continued to engage consumers at the US Open over its 17-year run.

The platform announced it has added several features to make online shopping easier.

CM Weekly October 3, 2021 Customer service technology is a critical software priority for 2021, according to a recent survey of global software decision-makers from Forrester Analytics. But the pandemic has shed light on the extent to which these digital channels, which have become increasingly important for remote customer service operations, are not seamlessly integrated across companies.…

Throughout the pandemic, we've seen relaxed enforcement of influencer regulations. Nonetheless, brands should remain vigilant.

How Gap is connecting with consumers by collaborating with culture influencers and optimizing its media mix across the entire marketing funnel.

We spoke with Prudential’s CMO, Susan Somersille Johnson, about the brand's new ad campaign, championing inclusive teamwork, pandemic-era pivots and more.

By Niki McMorrough / Commercial Director at Relevance Many of the world’s high-value goods and service providers, such as yachts, cars and real estate, have had an overwhelmingly male client base because, until 2014, men represented more than 93% of all Ultra-High-Net-Worth-Individuals. But this is now changing, and pinnacle luxury companies and brands need to…

The team at Relevance has been marketing to UHNW audiences for more than 12 years and specialize in using data-driven insights to drive creative luxury digital marketing strategies that get results.

Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe.

We spoke with Popeyes CMO Bruno Cardinali about the brand's new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.