Search Results for: influencer marketing

  • DMA Ramps Up Lobbying Spending in Election Year

    Put aside the balloons and the baby kissing: The surest sign that it’s an election year is an increase in lobbyist spending. The Direct Marketing Association, which spent $800,000 on these activities throughout all of 2007, nearly matched that during the first six months of 2008.

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  • Small, Medium Businesses to Increase Ad Spending: Study

    Eighty-one percent of all small- to medium-sized businesses will either maintain or increase their level of advertising spending, according to the Local Commerce Monitor,

  • E-Mail Suffering Because of Social Networking, Text Messaging

    It comes as no surprise that e-mail marketing has been suffering because of the increasing popularity of online social networks and text messaging.

  • Big Talk: Maximizing Word of Mouth

    Even though loads of marketers are leaping on the word of mouth bandwagon, a lot of them don’t really understand the concept. Find out what you need to think about before beginning a word of mouth strategy

  • Conectado!

    When it comes to connecting with the massive U.S. Hispanic market, most advertisers don’t know which side the iguana chews on. And if you don’t know what

  • Lesson Plan

    Most of us who played sports growing up dreamed of one day being good enough to turn pro. Even after reality set in, our passion for sports remained undiminished

  • Mad Money

    Let me tell you about the very rich, F. Scott Fitzgerald wrote. They are different from you and me. Yes, they are. For one thing, they have money. And

  • E-News to Go

    VoteGopher relaunches VoteGopher.com, The rise of the blogosphere, Sports fans are watching online, DestinationRx

  • Pepsi Honors DJ Culture in August

    Beverage retailer Pepsi-Cola North America will get its DJs in motion in August with a “Month in the Mix” series of live concert events celebrating hip-hop culture.

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  • Westin Hotels Hires Davie Brown Entertainment

    Starwood Hotels & Resorts has retained marketing consultancy Davie Brown Entertainment to lead all entertainment initiatives for its Westin Hotels & Resorts brand.

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