Search Results for: influencer marketing
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Enter the Dragon
Early this year, HP found itself with a high-powered, relatively high-priced notebook PC, the HDX Dragon, that was making little headway against the competition.
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Agencies
Office Max Helps Teachers Get Supplies
Office Max is back once again with a cause marketing effort to aid teachers
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The Coming eRevolution in Online Marketing
Change is something we all seek to better understand.
In the marketplace, thousands of minute innovations occur daily. -
Promo’s PRO Award Finalists 2008
This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing
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Agencies
Walmart Updates In-Store TV Network
Walmart last week launched the Walmart Smart Network, a new system powered by Internet Protocol Television
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Agencies
Pop a Shop
a pop-up store, appeared in Los Angeles last month selling a new fashion brand inspired by the Pink Panther. But despite the neatly arranged racks of
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Nutritional Standards
I pledge allegiance to the We all know how it goes, or how we think it goes. The unconditional daily declaration to America and the values she holds dear.
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Agencies
DMA Ramps Up Lobbying Spending in Election Year
Put aside the balloons and the baby kissing: The surest sign that it’s an election year is an increase in lobbyist spending. The Direct Marketing Association, which spent $800,000 on these activities throughout all of 2007, nearly matched that during the first six months of 2008.
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Agencies
Small, Medium Businesses to Increase Ad Spending: Study
Eighty-one percent of all small- to medium-sized businesses will either maintain or increase their level of advertising spending, according to the Local Commerce Monitor,
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E-Mail Suffering Because of Social Networking, Text Messaging
It comes as no surprise that e-mail marketing has been suffering because of the increasing popularity of online social networks and text messaging.