Early this year, HP found itself with a high-powered, relatively high-priced notebook PC, the HDX Dragon, that was making little headway against the competition.

Office Max is back once again with a cause marketing effort to aid teachers

Change is something we all seek to better understand. In the marketplace, thousands of minute innovations occur daily.

This year's finalists are an elite collection of agencies doing some of the best work in promotional marketing

Walmart last week launched the Walmart Smart Network, a new system powered by Internet Protocol Television

Consumers no longer care about your " About Us" page, because they now prefer to learn about you by going to independent online forums and review sites. Save your Web site and use existing tools to give the social influencers a voice

a pop-up store, appeared in Los Angeles last month selling a new fashion brand inspired by the Pink Panther. But despite the neatly arranged racks of

I pledge allegiance to the We all know how it goes, or how we think it goes. The unconditional daily declaration to America and the values she holds dear.

Put aside the balloons and the baby kissing: The surest sign that it’s an election year is an increase in lobbyist spending. The Direct Marketing Association, which spent $800,000 on these activities throughout all of 2007, nearly matched that during the first six months of 2008.

Eighty-one percent of all small- to medium-sized businesses will either maintain or increase their level of advertising spending, according to the Local Commerce Monitor,