Search Results for: influencer marketing

While the impending Top Affiliate Challenge is luring candidates with the promise of green and status, organizer Thor Schrock is seeing – and signing – NeverBlueAds and UniqueAds as affiliate network sponsors.

Hyundai Motor America has hired entertainment marketing consultancy Davie Brown Entertainment to lead its entertainment initiatives for the 2009 Hyundai Genesis.

Looking for an agency? You’ve come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order

It has been a fabulous year for us, says Laura Lang, CEO of Digitas USA. I tell everyone that I couldn’t have imagined a better outcome. She’s talking

When Brook Jay and Sarah Eck-Thompson met, they were both producing music events at the 1996 Olympic Games in Atlanta. And they weren’t impressed with

All Hispanics are not alike. As with any demographic group, consumers with Latino cultural backgrounds break into various sub-segments, each with special

When it comes to discretionary spending, moms drop the most (23%) on a single category—apparel

When it comes to shopper marketing research, few retailers and manufacturers refute its benefits. But what’s needed is closer collaboration between the two groups, according to a recent study by the Promotion Marketing Association

Every so often, new information changes our perspective. Every so often, some new bit of data comes along that causes us to take pause and reconcile what we thought we knew about an area with what we now…

What we really need now is a global activation agency. That’s what the CMO of a major financial services company said to me a few months back. Then, just