About 20 years ago, Run-DMC stepped onto the stage at a sold-out Madison Square Garden in their signature white Adidas Shell Tops. Then, with Adidas executives

Pity the marketer sitting in room 1A21 during the recent DM Days New York Conference & Expo. In one morning session, he learned about measuring customer

While the impending Top Affiliate Challenge is luring candidates with the promise of green and status, organizer Thor Schrock is seeing - and signing - NeverBlueAds and UniqueAds as affiliate network sponsors.

Don’t get us wrong. We’re not saying that consumers can’t think for themselves. But they do influence each other when making purchasing decisions—especially online. How can you tap into this phenomenon?

Ever been to Harold's Chicken Shack? Probably not, unless you live in Chicago. But its fans are giving it some play in the social networks

Hyundai Motor America has hired entertainment marketing consultancy Davie Brown Entertainment to lead its entertainment initiatives for the 2009 Hyundai Genesis.

Looking for an agency? You've come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order

It has been a fabulous year for us, says Laura Lang, CEO of Digitas USA. I tell everyone that I couldn't have imagined a better outcome. She's talking

When Brook Jay and Sarah Eck-Thompson met, they were both producing music events at the 1996 Olympic Games in Atlanta. And they weren't impressed with

All Hispanics are not alike. As with any demographic group, consumers with Latino cultural backgrounds break into various sub-segments, each with special