Search Results for: loyalty

  • Leveraging Your Database

    Not able to ignite a fire under those customers who haven’t made a purchase lately? In this report, Promo offers five tips from experts on how best to dust off those inactive names in your database and turn them into profitable, loyal customers.

  • Web Users are Promiscuous

    Are Web users faithful to the sites they use? This is the question that Nielsen//NetRatings offers an answer to in their most recent month-over-month data for search, career development, and travel Web sites. The leaders…

  • Satellite Security To Acquire Advanced Interactive Mobile Marketing System

    Satellite Security Corp. has signed a letter of intent to acquire Advanced Interactive Mobile Marketing System, Inc. (AIMMS).

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  • Denny’s Teams with My Coke Rewards

    Denny’s restaurants have partnered with Coca-Cola to offer additional ways to earn points under the My Coke rewards loyalty program.

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  • Best Western Ties Instant-Win Game to Loyalty

    Best Western is out with an instant-win game designed to boost membership of its loyalty program.

  • Coors Returns its Silver Ticket Program

    Coors Light, the official beer sponsor of the National Football League, is reviving its National Football League ticket giveaway and adding four new teams to its sponsorship roster

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  • Loose Cannon: DM Ink

    Should job candidates bearing tattoos hide their colors? Yes, because such illustrations risk biasing potential hirers, according to research from search media firm Vault Inc.

    Direct marketers know differently. To a DMer, a tattoo is the outer-envelope window that hints at the freemium of a potential employee’s soul.

  • Cutting The Promo Pie

    How does it feel to be a respectable citizen? That’s what promotion marketers have become, judging from Promo’s 2007 Marketer Trends survey. Two-thirds

  • Do It Yourself

    The most important member of your creative team may not even be on your payroll. When videos, photos or essays hyping a product are needed, many savvy

  • Best Is Best

    It’s a marketing maxim that loyalty programs boost sales and new research from Carlson Marketing Worldwide proves it. Of the 2.5 million consumers surveyed,