Retailers with heavy investments in physical stores resent Showrooming. Here's the latest on opportunities to fight back.

Social media as a marketing tool made great strides in 2012. What can you do to take social marketing to the next level?

StrongMail recently surveyed more than 1,000 business leaders to feel the pulse of how marketing budgets will shift next year. Most respondents expect their overall marketing budgets to increase or remain steady in 2013, with email marketing, social media, mobile and search programs set to receive most of the increased spending. Email marketing budgets and…

Dana LaSalvia, senior director of marketing at Rymax Marketing Services, talks about 2013 trends, challenges, retail-buying behavior and what’s up with the color purple.

The BIA/Kelsey ILM West conference in Los Angeles ended last

Company Launches with Free iOS App Designed to Deliver Relevant Offers to Consumers and Targeted Customers to Merchants

PetSmart is combining people’s love for their pets with a Pinterest promotion and store events in a cause-related campaign to help save homeless pets.

Three ways gamification can benefit brands.

If you find yourself spending more time with mobile apps and less time with your TV screen, you’re part of a big trend. According to new numbers from Flurry, time spent with mobile apps is quickly gaining ground on time spent with TV. In November, Flurry measured more than 1 trillion “events” from more than…

Merchant Warehouse, a provider of credit card processing equipment, software and merchant account services, has put together an infographic with some helpful information and pointers for businesses looking to boost their holiday sales by taking advantage of the mobile marketing movement. “It’s no secret that holiday shopping delivers a surge in sales for many retailers,”…