Snowed under in January? Now’s the time to catch up on the Top 10 most widely read articles from PROMO last month: P&G's CMO, influencer trends, must dos for loyalty programs and more.

Blockbuster brands like Disney on Ice, Spider-Man Turn off the Dark and Ringling Bros. use mobile to sell tickets, grow databases and entertain audiences.

If your brand isn’t leveraging social data, you’re ignoring a deep well of insights about consumers and content.

U by Kotex has debuted GenerationKnow.com, a new branded information and social hub where girls can get the facts about vaginal health and wellness.

We’re continuing our series of profiles of local-commerce companies by featuring Koopedia. The purpose of these Q&A interviews is to give merchants, marketers and others in the industry a look at what some companies out there are doing. These profiles are also meant to offer different takes on the future of the local-commerce industry. Koopedia…

MarketingSherpa is sharing research from AWeber based on a survey of 3,159 small-business owners worldwide, which finds that 67 percent of small businesses plan on increasing their marketing spending in 2013. The company also found that small businesses will make more use of social media this year, with 70 percent planning to boost their presence…

A joint study from the ANA and MediaVest finds that 96 percent of marketers are currently using or planning to use mobile marketing in their marketing mix, while 85 percent of marketers say they plan to boost their mobile budgets in the near future. However, 42 percent of marketers are concerned about properly measuring results,…

Hilton Hotels unleashes a humorous interactive quiz designed to get us all thinking about taking a vacation.

Shopkick had its first profitable quarter in the fourth quarter of 2012, the company is announcing today. It credited its revamped Shopkick 3.0 app, launched in October, as a reason for a spike in holiday consumer usage and revenue. The company’s location-based shopping app rewards users for walking and engaging with products in brick-and-mortar stores.…

What do email marketing and magic have in common? They both need their audience to opt in to a performance. This little metaphor yields a helpful post from Daniel Burstein at MarketingSherpa that discusses four key tricks email marketing tactics every email marketer must know: 1) The reward delivery: loyalty, check-in rewards, offers, etc. (think…