Search Results for: influencers

  • The Week in Review

    Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

  • Thinking about Brands and Leads… Again

    The term brands is in and of itself a tricky word, as the definition of a brand is fairly ambiguous and broad. Companies large and small are brands, from Apple (can you believe Steve Jobs is stepping down as CEO?) to BeeBeverly Hills who became…

  • Agencies

    Chief Marketer Listline August 22

    Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

  • The Week in Review

    Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

  • Agencies

    Hoover’s Connects With IT for Better B-to-B Sales

    How can you get IT street cred and build a rapport with the technology professionals who will ultimately help approve and implement your solution? Stephen Bergmann offers some thoughts on how Hoover’s has connected with IT pros to market its Application Programming Interface (API) products.

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  • 52% of Consumers Think Voicing Opinions on Social Networking Sites Can Influence Brands

    More than half of consumers surveyed sponsored by Performics and conducted by ROI Research think that voicing their opinions on social networking sites can influence business decisions of companies/brands.

  • Mobile

    The Top 5 Mobile Web Mistakes – And How to Avoid them

    The mobile web holds tremendous potential as a channel for building customer relationships, loyalty and revenues, but there are several common mistakes companies make on the road to mobile web success

  • 35% of Mobile Users Pay Attention to Ads While Surfing the Web

    According to Prosper Mobile Insights Mobile Survey for July, mobile users are most likely to pay attention to advertisements when they surf the Web.

    The survey began by asking: “While using your smartphone or tablet, how…

  • Birkenstock Renaissance

    Birkenstock USA is popular among an older generation of loyalists, who like the brand’s craftsmanship, comfort, eco-friendly materials and commitment to healthy feet. The concern among the company, however, was that the brand hadn’t evolved in decades

  • NBC News Education Nation

    Education Nation was designed to create a dialogue with influencers and consumers about providing every American with an opportunity to pursue the best education in the world. Discussions covered challenges, potential solutions and innovations within the education landscape, with the hope of once again making America the “Education Nation.”