Search Results for: influencers

2011 Pro Awards Finalist | HBO needed a memorable campaign to support the launch of Game

With unemployment at a record high, online job site Monster.com wanted to help by doing what it does best: providing people with opportunities to improve their lives by inspiring them to follow their passions and get jobs in the fields they love

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MailerMailer’s latest “Email Marketing Metrics Report” analyzes the current email marketing trends and offers some suggestions for marketers to improve their email marketing campaigns. Among the findings in the report is that email open rates have declined partly due to the increasingly large volume of emails…

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Earlier this week, we met with a long-time veteran of the performance-marketing space. Today, he runs a CPA network, although he is the first to point out that the network piece of the business is not the emphasis. For most companies, the network…

Providing a consistent retail experience across multiple channels is still a relatively elusive reality in shopper opinions. But it’s not just customers who are feeling this way.

Telemarketing doesn’t have the best reputation in many circles. But if done properly, it can be a great way to engage B-to-B prospects and help guide them through the sales process.

If a business wants to command a powerful position, it should become the gateway by which others can access traffic and users. Google did this with search. Their dominance in search translated to a stranglehold on traffic. Facebook has…

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