Search Results for: influencers
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Agencies
Direct Mail Campaign Promotes Home Value Insurance
Home price insurance firm Home Value dropped a one million piece mailing in late October, targeting homeowners in areas where home values have declined at least 15% in recent years.
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Agencies
Levi’s Curve ID College Tour Makes Contest of the Perfect Jeans Fit
Levi’s Mirror, Mirror college tour for Curve ID jeans is offering $10,000 donations to rival schools with the most tour participation.
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Agencies
The Four Tiers of Loyalty: Where Do Your Customers Fit In?
Many companies continue to simply think of loyalty as a customer’s repeated purchase of a product or service. When marketers look deeper, they’ll find distinctly different types of loyalty.
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Chieftains: Whole Foods, DC Comics, Marie Callender’s
TRUTH, JUSTICE AND TWITTER | Effectively throwing out the superpowered baby with the kryptonite-irradiated bathwater, DC Comics relaunched all of its titles
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Agencies
Multichannel Attribution Helps Determine Which Mediums Influence Sales
Attributing a sale to the last customer touch can result in skewed channel effectiveness calculations. Paradysz’s Rob Stagno offers thoughts on the complexity of multichannel attribution.
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‘Liking’ a Company on Facebook Might Not Indicate True Fandom
According to an ExactTarget report titled “The Meaning of Like,” companies that receive “likes” from Facebook users might want to think twice before assuming each of those users is a true fan or advocate. The report also found that 44 percent of Facebook users “like” something posted by a company on…
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The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
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Universal Sports Network Launches Online Portal Social Scrum to Engage Fans throughout 2011 IRB Rugby World Cup
Los Angeles – September 27, 2011 -Universal Sports Network, in partnership with BumeBox, launched Social Scrum, an online platform that aggregates social media and allows fans to interact throughout the 2011 IRB Rugby World Cup. Available at…
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The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
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The Strong Plays With Site Design to Create Better Web Traffic
It may house the world’s largest collection of toys and games, but when it comes to web metrics, The Strong isn’t playing around. A site redesign helped the museum better gauge the ROI of visitors and increase stickiness.