Call it the Marvell-ous exercise: A group of employees brainstorm about schemes their organization could undertake, had it but world enough and time. The one rule of the discussion is that considerations of cost and manpower must be ignored. Done ...
A lot of marketers feel consumers are overwhelmed by choices and are seeking simplified offerings. These observers point out that thousands of new consumer products are introduced onto grocery shelves each year, but only a handful will survive.
Esprit last week staged a "semi-naked" event for the grand opening of a New York store, drawing thousands of people
The Talbots Inc. implemented a wide variety of changes during 2009, updating its merchandise mix to include more youthful designs, relaunching its Web site and promoting its Red Line Phones
Many marketers are overwhelmed by the technologies and terminology that fall under "mobile." However, the foundational components of mobile marketing are straightforward, support core marketing and communications programs, and deliver clear and measurable outcomes.
Marketers need to rethink the way they consider the total value associated with families. Historically, we’ve always approached things at an individual or a household level. And the reason was straightforward. That was typically the best level of ...
According to new research from consulting agency Morpace, consumers who friend brands on social network Facebook are as interested in showing their friends what products
It was sore throat and sniffles season when a woman at a green market was handed a Halls Naturals cough drop during a sampling event. She took it. It's
Sure, there are inherent differences in marketing to consumers and businesses. While B-to-C marketers can make great use of mass media, it isn't so helpful
A modest retailer, Wegmans has a lot to crow about. The 75-store mid-Atlantic chain rose far above giants Kroger, Publix and Safeway to be named the Top Grocery Retailer in a consumer survey by Market Force