In this Chief Marketer Tip Sheet, learn: How Stride Rite’s New Loyalty Program Rewards Shoppers and Boost Store Sales Corona’s Award Winning Beach-Inspired Incentive Program Top 5 Trends in Merchandise Incentives Sponsored by:
View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer October 1, 2013 RedPeg Exec Creative Director on Creative’s New Role Rebranding Sets America’s Cup on the Right Course Five Trends in Merchandise Incentives RedPeg Exec Creative Director on Creative’s New Role…
A recent survey revealed 20% of U.S. marketers no longer allocate separate traditional and digital marketing budgets, but instead incorporate digital activities directly into each marketing function.
CVS said customers will start receiving normal-sized receipts but get to keep all the savings, which will now be sent digitally to their loyalty cards.
View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer August 30, 2013 Using Mirrors, Social Scientists Outmaneuver Processed-food Giants on their own Turf CVS Shortens Receipts, Adds Savings to Loyalty Cards Smartphones Drive More Mobile Commerce…
View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT August 26, 2013 Not All Customers Are For You: Prospecting 101 The New B2B SEO: Search Experience Optimization Chief Marketer Listline Not All Customers Are For You: Prospecting 101 By Beth…
View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer and DIRECT August 23, 2013 Monday and Friday Best Days for Facebook Engagement Amazon Outage Causes Tweetnado How Do You Buy Marketing Tech? Special Report – Mobile…
Machine translation technologies impact across five key areas in global marketing organizations.
Whether they’re figurative or literal, walls that stand in between marketing and sales teams can stifle a B2B company’s ability to generate, nurture and close leads, which has implications for the bottom line. According to research from Huthwaite, a sales and marketing performance training firm, nearly 75 percent of B2B companies that define their sales…
Businesses need to keep pace with changing consumer behavior to win and retain customers as the adoption of digital, social, and mobile technologies rise.