With mobile, the public’s desire to vote and win sweepstakes can result in instant gratification for consumers, and enhanced measurement for brands.

A good CMO will be willing to take creative risks in marketing if they have the potential to enhance a brand’s image, generate positive publicity and increase profits.

Chief Business Marketer 7-25-2013 View Web Version Chief Business Marketer B2B Marketing Insights, Ideas, Tips and Trends July 25, 2013     B2B Marketing Becomes More Content Driven 2013 Chief Marketer B2B Prospecting Survey Q&A: Why Marketing ROI is Ongoing Process Mind the Digital Marketing Gap: New Findings Building a B2B Loyalty Program With B2C…

B2C and B2B lead nurturing processes have their differences, but bottom line its all about buyers trying to make informed decisions.

Restaurant operators are increasingly supplementing their old loyalty-card programs with mobile loyalty rewards apps to keep eaters coming back in a soft economy.

It may only be July, but retailers are now planning mobile marketing programs aimed at holiday shoppers. Here's seven tips.

Stride Rite's first loyalty program skyrocketed to 1 million members in just six months. How'd they do it? VP Kiran Smith shares the details.

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT July 15, 2013   Content and Data Crucial for Lead Nurturing Building a B2B Loyalty Program With B2C Tactics Chief Marketer Listline July 12 Content and Data Crucial for Lead Nurturing By…

Analytics applied to mobile data may be the next big thing when it comes to figuring out ways to change customer behavior in ways that really matter.

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT July 12, 2013   5 Ways to Capture Leads Without a Lot of Writing Sweet Tweets: Social Media Pave Way for Twinkies’ Return Promotions Celebrate Those…