Everyone is talking about big data and social influence as the new Promised Land, but finding and proving the true value is a challenge.

A panel at ad:tech New York discusses a more strategic focus on content marketing: distribution, measurement and ROI.

In this Tip Sheet, learn: What incentives are driving loyalty NOW How to turn your next-best customers into loyal brand advocates The role of data in meeting customers’ needs And more! Sponsored by:    

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT November 6, 2013   Builder Proves the Value of Social Media for Lead Gen How to Build Loyalty with “Next Best” Customers Loyalty Marketing Tips & Tricks Breaking Down Silos to Build a Better Marketing Team Builder…

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT November 4, 2013   How to Build Loyalty with “Next Best” Customers Breaking Down Silos to Build a Better Marketing Team Chief Marketer Listline How to Build Loyalty with “Next Best” Customers…

Converting next best customers to best customers by identifying specific segments that can be drilled down to identify incentives that motivate them.

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer November 05, 2013   Pin Down Holiday Sales by Dominating Pinterest Open for Business: PROMO’s New Top Shops Searchable Database 3 Best Practices for Successful Landing Pages Loyalty Marketing Tips & Tricks Pin…

In this Tip Sheet, learn: Ideas for Grand Opening Promotions 7-Eleven’s Localized App Strategy Ways to Customize Loyalty Programs Missed Opportunities in Customer Loyalty Ideas to Steal from Red Roof Sponsored by:

To connect with their audiences, marketers must place a greater emphasis on customers’ wants needs and desires.

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer October 15, 2013   2013 PRO Award Winners Fight Against School Bullying Expands to Store Shelves Incentive Marketing Tip Sheet Welcome to PROtober! 2013 PRO Award Winners By Patricia Odell Congratulations to all…