* Time Out New York Kids
* Life Line Screening Heart Disease
* Pharmaceutical and Biotech Stock E-mail Openers
* Gamblers Unanimous Upscale Gamblers
* Concerned Catholics to Humane Fundraising Appeals
* Every Day With Rachael Ray
* Lists Released from MindSet Database
* Introducing Patrick Patten of Statlistics
NEW LISTS
Time Out New York Kids
This cultural events and entertainment magazine title targets New York City parents with children up to age 11. Nearly 40,000 subscribers are available. Subscribers’ median age is 38; median household income $141,000. Some 90% have children 5 years old or younger. Age and gender information for children cannot be selected. Direct mail is the source.
Selections: Gender, paid, source, title, state/SCF/ZIP
Price: $95/M
Contact: Direct Media Inc., John Briley at 203-532-3770 or [email protected])
Life Line Screening Heart Disease
Almost 550,000 e-mail addresses are available for men and women (65%) who received medical screening tests. These individuals have a $60,000 average income. The source is an application form at lifelinescreening.com and opt-in approval is obtained at the time of procedures.
Selections: Quarterly hotline, age, gender, household income, marital status, state/SCF/ZIP
Price: $195/M
Contact: Specialists Marketing Services Inc., Randi Morris (201-865-5800, ext. 2037; [email protected])
Pharmaceutical and Biotech Stock E-mail Openers
More than 2 million accredited investors — individuals with $300,000 or more in investments — are named on this file. These active stock traders have opened e-mails promoting pharmaceutical and biotech stocks. Postal and e-mail addresses are available. Sources include Internet surveys and financial newsletter subscriptions.
Selections: State/SCF/ZIP
Price: $125/M (postal file); $100/M (e-mail file)
Contact: AccuList USA, Mark Sherman (954-923-5659; [email protected])
Gamblers Unanimous Upscale Gamblers
Almost 2 million names have been assembled for this list. One third of these gambling enthusiasts have a $150,000 or greater income. This file is derived from loyalty marketing programs and information provided by consumers who made retail or direct mail purchases. No telemarketing is allowed.
Selections: Income, gender, state/SCF/ZIP
Price: $80/M
Contact: List Bargains Division, Media Source Solutions, Tim Barlow (201-384-5523: [email protected])
Concerned Catholics to Humane Fundraising Appeals
Vayan Marketing Group offers this list of religious donors. More than 9.5 million postal addresses, 3.9 million e-mail addresses and 2.1 million records with phone numbers are available. Direct mail is the source.
Selections: Lifestyle, interest, hotline, responder/buyer, ethnicity, demographics
Price: $60/M (postal file); $125/M (e-mail and telemarketing files)
Contact: Trinity Direct LLC, Rosanne Simmons at 973-283-3600 or [email protected])
NEW SELECTS
Every Day With Rachael Ray
Reader’s Digest Association Inc. has introduced a selection for gift givers (79,000 names) on the Every Day With Rachael Ray magazine subscription file. Overall more than 1.4 million names are available from this food and lifestyle magazine. The majority of these subscribers are women with a $71,000 average income.
Additional selections: Hotlines, enhancements, gender, paid, source, state/SCF/ZIP
Price: $105/M
Contact: ALC Data Management, Susan Packard (609-580-2785; [email protected])
IN THE NEWS
Lists Released from MindSet Database
Thinking Craft Inc., Hollywood, FL, has begun releasing data cards for lists of consumers derived from its MindSet database. More than 25 million names are available. The files combine demographics, psychographics and numerical scores for segmentation based on common personality types.
MEET THE BROKER
Introducing Patrick Patten of Statlistics
This week, Meet the Broker features Patrick Patten, an old school list broker who traces his direct marketing career back to Fingerhut in the 1970s. To learn why he says compiled lists have become better and more important than ever, click here (directmag.com/meet_the_broker/patten/).
Network
