CM Weekly April 24, 2022 The collective health of the globe’s population has been thrust into the spotlight over the past two years. But the result of our increased focus on battling one particular virus—albeit justified—has been the postponement of preventative and routine healthcare. According to a study from the Journal of the American Medical…
We spoke with Amy Summy, Labcorp’s first CMO, about its new campaign, how its purpose has evolved and the company’s strategy for growth.
A historic new study of 650+ brand marketers spotlights the growing role data plays in all aspects of corporate marketing--from developing successful marketing strategies and campaigns, to deciding where to allocate budgets and best target audiences.
We spoke with Light + Fit about the program and the brand’s mission, acquisition strategy, marketing shifts resulting from the pandemic, and more.
CM Weekly April 11, 2022 The wireless service provider space is a crowded and competitive one. So for Visible, an all-digital carrier powered by Verizon’s network, the goal is to devise innovative ways to cut through the clutter, often with tongue-in-cheek creative. Look no further than its unlimited “eyebrowsing” campaign, fronted by the brow-endowed star…
CM Weekly April 10, 2022 The wireless service provider space is a crowded and competitive one. So for Visible, an all-digital carrier powered by Verizon’s network, the goal is to devise innovative ways to cut through the clutter, often with tongue-in-cheek creative. Look no further than its unlimited “eyebrowsing” campaign, fronted by the brow-endowed star…
CM Weekly April 4, 2022 Content consumption in the B2B space has accelerated rapidly over the past two years. Consider this statistic: According to Netline Corporation’s 2022 State of B2B Content Consumption and Demand Report published this week, consumption increased more than nine percent from 2020 to 2021, with total demand for B2B content rising…
CM Weekly April 3, 2022 Content consumption in the B2B space has accelerated rapidly over the past two years. Consider this statistic: According to Netline Corporation’s 2022 State of B2B Content Consumption and Demand Report published this week, consumption increased more than nine percent from 2020 to 2021, with total demand for B2B content rising…
How FreshDirect is leveraging real-time weather data to inform ad creative for a new digital-out-of-home (DOOH) campaign.
A look at a new subset of influencers defying ageist stereotypes and taking social media by storm.