Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version May 29, 2014 BMA2014 Focuses on Changing B2B Buyer If you want to reach today's B2B buyer, you need to shake things up. That's the message attendees are getting loud and clear at BMA14. Learn how companies like GE,…
Chief Direct Marketer View Web Version June 04, 2014 Getting Consumers Hyper-Engaged The tablets and smartphones in everyone's hands at all times makes it essential for marketers to craft messages that resonate anywhere, at any time. Here's Google's James Beser's thoughts on consumer engagement from Integrated Marketing Week in New York. More… SPONSORED…
Chief Direct Marketer View Web Version May 27, 2014 5 Tips for Engaging Soccer Fans Without Breaking Your Marketing Budget Sure, big brands like Coca-Cola and Johnson & Johnson are spending millions and millions of dollars to reach fans of the FIFA World Cup. But smart marketers on a budget can use Twitter and…
Despite all the media hype about showrooming cannibalizing in-store sales, a new study from Deloitte Digital suggests otherwise.
A look inside IBM’s annual Smarter Commerce Global Summit.
Chief Direct Marketer View Web Version May 21, 2014 3 Tips for Capitalizing on Mobile Messaging There's huge marketing opportunities in mobile messaging apps, and brands need to catch up. Here's how brands can create a friendly, non-intrusive presense that adds to the personal experience users expect on these platforms. More… SPONSORED BY:…
A mobile marketing tour is an important marketing component in Red Roof's launch of its new PLUS+ lodging properties.
Chief Direct Marketer View Web Version May 14, 2014 CMO Talks: 3 Things to Know Before Taking a New CMO Job CMOs are often the most fired executive in the board room. At any given time, a third of CMOs are looking for new gigs. Here's some ideas on why CMOs should choose their…
CM talks the evolution of big data and predictive analytics, how technology has evolved to bring the benefits to more marketers and where the space is heading in the future with data scientist Dean Abbott.
Adding tactile marketing to your existing digital strategies is a proven strategy to increase the overall effectiveness of your marketing investment