A self-service format is part of Sephora's marketing strategy to build a loyalty base of customers with its first store set to open in Australia in December.

Chief Direct Marketer View Web Version June 18, 2014   IOS 8 Offers New Ways to Interact With App Users Thanks to iOS 8, if you’re an iOS developer, you’ll soon be building apps that feel a lot less like apps. Learn the potential marketing implications of iOS 8.  More… SPONSORED BY: Reach The People…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version June 17, 2014   BIC Asks for Writing Samples in New Mobile Campaign BIC’s new campaign for its Cristal ballpoint asks people to submit digital writing samples from their cellphones or tablets. Its new microsite will combine and convert the…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version June 13, 2014   Are You Using Tech Solutions to Boost Your Marketing ROI? Chief Marketer invites you to enter the first annual Marketing ARC Awards by submitting your best marketing campaigns utilizing tech solutions. More… SPONSORED BY: B2B Lead…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version June 10, 2014 5 Elements for Successful Social Media Campaigns Emily Lux, marketing team leader at Whole Foods, share information about its social media campaigns for this report. More… SPONSORED BY: View 1.2 M lawyers & firms w/ Martindale-Hubbell®. Contact…

View Web Version Chief Marketer – This Week The week’s most relevant content from around the web and why it’s important. from the editors of Chief Marketer, and DIRECT June 13, 2014 Jack Daniel’s is Back with its Photo-Sharing Campaign BIC Asks for Writing Samples in New Mobile Campaign Why is Facebook’s “Pages to Watch”…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version June 12, 2014   Today's the Day – Apply Now to Become a B2B Top Shop! Time is running out to get your application in for Chief Marketer's new B2B Top Shops, the industry's essential free editorial listing of the…

Chief Direct Marketer View Web Version June 11, 2014   Subway $5 Footlong Success Shows the Power of Simplicity In cooking and in marketing, sometimes the simplest ideas yield the best results. Consider the humble local beginnings of the Subway $5 footlong campaign, which started in one local franchise and grew into a national success…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version June 02, 2014 Does Targeted Push Text Work Better than Broadcast? Report This new report from Urban Airship provides results on how and why targeted push texts work better than broadcast. More… SPONSORED BY: Chief Marketer’s PROMO Top ShopsA Round-Up…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version June 02, 2014 4 Strategies to End the Struggle Between Marketing and Sales Here’s how to get started finding common ground and improved communications between marketing and sales. More… SPONSORED BY: B2B Lead Gen ConferenceAcquire, Nurture & Convert More High…