A campaign is just a wrapper for the offer, and and it’s pretty hard to be genuinely customer-centric without understanding the role the offer plays in marketing.

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT May 06, 2014   Many Forms of Measurable Metrics on Fiskars Mobile Tour Video: Forbes Interviews CMO of L’Oreal Group, Marc Speichert Four Must Have Digital Marketing Competencies 300% Conversion for Sony…

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT May 05, 2014 Many Forms of Measurable Metrics on Fiskars Mobile Tour Video: Forbes Interviews CMO of L’Oreal Group, Marc Speichert Four Must Have Digital Marketing Competencies 300% Conversion for Sony Rewards…

Sony's goal was to drive new credit card acquisition and increase loyalty program members. It found success with a potent mix of internal and social data.

Chief Direct Marketer May-7-2014 View Web Version May 7, 2014   Bangle Blend: How Alex and Ani Connect Across Multiple Platforms An integrated mix of mass media, digital and mobile are helping Alex and Ani engage jewelry buyers online and off. In this exclusive Chief Marketer profile, the Rhode Island-based company's digital strategy VP Ryan…

Discover how brands like Tic Tac and McDonald's are using mobile to connect with consumers and boost their brand profile.

Social marketing and WOMMA do work. Consider integrating one of these three tactics to measure its resulting sales lift and ROI:

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer May 2, 2014   Four Must Have Digital Marketing Competencies Are Your Emails Getting Opened? Infographic Tips to Manage Negative Social Media Feedback 300% Conversion for Sony Rewards…

Chief Direct Marketer View Web Version April 30, 2014   Marketers Need to Improve Mobile Infrastructure: Report The vast majority of businesses are embracing mobile apps, but many still have a limited mobile infrastructure, according to a recent benchmarking report from Urban Airship. More…   SPONSORED BY: Need market-leading global data from prestigious pubs, catalogers…

Make sure you’re not making these four mistakes that can hurt brand loyalty.