Search Results For: loyalty

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 6, 2016 The 2016 PRO Awards Finalists are Here! Chief Marketer announces the 2016 PRO Awards Finalists! a distinguished collection of world-class promotional marketing campaigns. More…   SPONSORED BY: Digital Directive Why syngergy between data, content […]

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 5, 2016 Creating Effective Marketing Communications: 3 Critical Tips Marketing communications is critical. What you say and why, where & when you say it is vital. Discover how you can track the success of all your messages and customer touchpoints. More… SPONSORED BY: Expand Your Reach […]

Customer advocates can help B2B marketers take advantage of the passion of their most loyal fans, and deliver business value.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 4, 2016 The CPA Equation: What Clients Don’t Always Understand Many CMOs and agencies want to spend more, and acquire even more customers—while simultaneously expecting their CPA to stay flat, or even go down. Here's what […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 29, 2016 Arby’s CMO Rob Lynch on How it Achieved its Best Sales Year in History Arby's CMO Rob Lynch has been focused on differentiating the brand, clarifying the brand purpose and moving beyond being known […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 28, 2016 Why B2B Brands Need Customer Advocates Customer advocates can help B2B marketers take advantage of the passion of their most loyal fans, and deliver business value. How can you encourage your vocal customers to become […]

Marketers have plenty to learn from politicians. The campaigns carefully craft and calibrate their messaging to appeal to very specific groups of voters.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 25, 2016 M&M's Rewinds History to Be "Cool": VP Marketing Berta De Pablos-Barbier, vice president, marketing, Mars Chocolate North America, on the marketing strategy behind M&M's 75th Anniversary celebration. More…   SPONSORED BY: FedEx/NFL – Case Study […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 22, 2016 We’re at it Again! PROMONext June 14 NYC What do Jack Daniel’s, Velcro, Chicken of the Sea, Mastercard and Heineken all have in common? PROMONext June 14 NYC. Content you won't find any place […]

Here are three critical areas that today’s “transformer” CIO needs to address to foster an agile digital marketing strategy and catapult ahead of the competition.