Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version August 15, 2014   Twitter Tests Video Ads Twitter is testing video ads, essentially the video equivalent of its popular ad product, promoted tweets, which are ads that look like tweets and appear in users’ content feed. The videos will…

Chief Direct Marketer View Web Version August 14, 2014   Five Strategies to Selling Your Boss on Social Media Spending CMOs must justify social media spending, even if their organizations don't quite understand the benefits of social engagement. Here's five ways you can convice your boss of the benefits of investing in social.  More… SPONSORED…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version August 08, 2014   Six Components for Online Marketing Success The Science of B2B Marketing graphic from Circle S Studio focuses on strategy, content marketing, generating traffic, generating leads, managing leads and analytics. More… SPONSORED BY: Guess who’s powering the…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version August 7, 2014   Olympic Sponsorship Helps USG Leap Rebranding Hurdle Building products manufacturer USG's fortunes are on the rise, thanks to a rebranding effort that relied heavily on an Olympic sponsorship and internal advocates serving as ambassadors for the…

Chief Direct Marketer View Web Version August 6, 2014   Olympic Sponsorship Helps USG Leap Rebranding Hurdle The fortunes of building materials manufacturer USG are on the rise, thanks to a rebranding effort that relied heavily on an Olympic sponsorship and internal advocates serving as ambassadors for the brand. Discover how in this exclusive Chief…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version August 5, 2014   Cross-Device Marketing Trends & Tips Edwin Wong, Senior Director of B2B Insights at Yahoo, says consumers are increasingly using all three screens (mobile, tablet and PC) as part of the purchase path. More… SPONSORED BY: B2B…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version August 1, 2014   American Eagle Uses Artist’s Graffiti, Gets Slapped with a Lawsuit Not a good idea to mess with a graffiti artist who is a favorite in Miami. American Eagle Outfitters found this out after using images of…

Here are six ways that marketers can improve their customer’s experience on their websites.

Chief Direct Marketer View Web Version July 31, 2014   Creating Customer Loyalty With Personalization Research shows that ecommerce sites that personalize the experience for customers can outsell competitors who don't cater to their users' preferences and behavior. Here's six tips.  More… SPONSORED BY: Leading Professionals, Profitable Response Contact: Mike Soltis at 914.368.1025. 5 Tips…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version July 29, 2014   8 Reasons Why Responsive Web Design Cannot Be Ignored Chances are your competitors have already implemented responsive web design while your customers are stuck pinching and zooming your site on their smartphones. Here are eight reasons to…