Search Results for: loyalty

American Express has launched a Web site intended as a community where cardmembers can share their travel experiences

Best Western International is finding loyal guests in a whole new audience under a partnership with Harley-Davidson Inc.: motorcycle enthusiasts

Are you trying to redefine an existing program or create a new one? Then check out this Webinar presented by Promo and sponsored by Rymax.Our speakers will offer tips on how to make rewards work for you. And they’ll describe the benefits you will get—increased sales, greater long-term retention and positive word of mouth marketing.

Feeling emotional? You should be, if you want to understand your customers’ mindsets and gain essential insight to maintain their loyalty

As per my annual tradition, I offer the following column. I am presenting it again because — just as the stories surrounding Passover and Easter are re-told every year — so too does this one deserve a re-telling.

Readers looking for Loose Cannon’s usual breezy gloss on direct marketing may wish to skip this column. This true story, of how one merchant who valued his customers acted when his business was threatened, does not have a happy ending.

Procter & Gamble is giving its Mr. Clean a new job to tackle: washing cars

BORDERS: has launched its latest “Dream Rewards” contest with Disney Publishing Worldwide.

Marketers may find themselves in the regulatory crosshairs if the economy experiences a sustained downturn, as state and federal regulators look to replace lost tax revenue by getting more aggressive about enforcing laws in areas like truth in advertising and “green” claims.

More than 250 people have submitted videos in a Upromise contest in the hopes of landing $25,000 toward college tuition.

Loyalty marketer Chockstone Inc. is enabling ties between merchant loyalty programs and consumers’ existing credit and debit cards.