Search Results for: influencer marketing

  • Week in review

    Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

  • 56% of Consumers Say Facebook Influences Purchase Decisions

    According to data from Compete, 55.8 percent of Facebook users say their purchase decisions have been influenced by Facebook pages, while 66.1 percent of Twitter users say their purchase decisions have been influenced by Twitter feeds.

  • What Does “Direct” Mean?

    Our Q&A with Wicks Walker of W4 fame had us, not surprisingly, thinking about the current state of the CPA network and overall performance marketing space. A decent portion of our thinking was influenced by a recent conversation we had with a network…

  • Agencies

    Don’t Do It! 3 Things Consumers Don’t Want from Your Loyalty Program

    Learn three things that customers don’t want from your loyalty programs

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  • New Verticals – The Lead Gen Chicken and Egg

    It’s not as though we don’t spend enough time thinking about the lead gen world. Writing about it, though, has us thinking of it even more. This, in addition to the countless conversations we have during the week with companies related to the space. In so…

  • The Week in Review

    Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

  • Sharing: 10% of All Internet Traffic, Facebook Leading the Way

    A report from ShareThis, Rubinson Partners Inc. and Starcom MediaVest Group reveals that sharing is a huge part of the Internet, with Facebook leading the way.

  • The Week in Review

    Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

  • The Internet Makes Shoppers Less Impulsive, More Social

    A study from Yahoo and Universal McCann (UM) looked at the new dynamics in the path to purchase so marketers can better utilize digital media to engage shoppers. “The Long and Winding Road: Gamesmanship of Shopping” found that the growing array of online tools available to consumers have made them…

  • Mobile

    Health & Wellness – to Go

    For health and wellness marketers trying to motivate healthy changes in behavior, mobile is a perfect fit. The most successful health and wellness initiatives are simple, convenient, and easily integrated into the consumer’s life. Mobile perfectly mirrors those attributes, allowing consumers to interact with the brand whenever and wherever they need to. Successful mobile programs devise engaging apps that create value for both the brand (through frequent and deep engagement) and the consumer (through instantly accessible information and support.) Here are four marketers who make mobile work:

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