Marketers always need to think about the segments that have the greatest need for their products. Targeting effectively depends on data and analytics, a concept that Kramer on "Seinfeld" could have applied to marketing the Bro.
AdAdvisor Helps Pulse 360 Advertisers Maximize Return on Their Budgets While Reaching Premium Audiences
As we have all too often been guilty of saying, it doesn't take a genius to have predicted that some of the marketing tactics used to promote free trials of nutraceuticals would come under...
You may be surprised by who you see in grocery stores these days. Recent studies reveal that approximately a third of the primary shoppers for groceries and household goods are now men
Quietly, and under the radar of many in the marketing and advertising worlds, digital, place-based video has achieved critical mass in the United States
Google is testing out a search results page that evolves as you type, showing the user search results that change in real-time. While this is a potentially useful and engaging feature for many (and an...
These are trying times for marketers. Diminished budgets mean they must do more with less, while at the same time facing burgeoning competition from new channels. Consumers, meantime, have become exceptionally savvy at ferreting out their own third-party information on products. Against this noisy backdrop of new technologies and competition, where does a marketer go…
Dynamic content personalization improves the performance of e-mail marketing campaigns by optimizing the visual elements displayed to each recipient. Senders can dynamically change images within the e-mail in real time based on explicit delivery rules.
CPG companies on average spend six percent of their marketing budgets on online media, half of what other companies in other industries are spending. Clearly, there is an enormous untapped opportunity for the CPG marketer who gets it right.
Those who build offers have a special talent. It's not easy to qualify, but those who can come up with an offer don’t just understand the traffic landscape, they have...