Killed Ideas (by Blurb)
2010 Pro Awards Finalist; Best Use of Viral Marketing in a Promotion Campaign
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Fiesta Movement
2010 Pro Awards Finalist; Most Innovative Communication Strategy
iAds and iPads: App-Based Ad Targeting
NO MATTER HOW YOU GRAB HOLD OF IT, iPhone 4 was good for Apple's revenues. And the iPad hasn't hurt either. The company posted a 61% year-over-year gain
You’ve got Data, So Use It: Why You Need to Go Beyond Traditional DM
According to a Forrester survey, only 7 percent of U.S. consumers think the marketing e-mails they receive are relevant. And only 10% of direct mail pieces
CM Corner Table: The Value of Loyalty
Loyalty programs have been around for more than 70 years, and more marketers than ever are turning to rewards to retain and reactivate customers. But
Phone-Based Analytics Ring True
Meineke Car Care Center is taking a minimalist approach to data analysis: All it uses to fuel its calculations are phone numbers. The company uses between
The Week in Review
Headlines from the industry.To receive daily updates please visit the Digital Moses fan page
Three Tips, Three Tools for Twitter
Interview with Twitter business expert Laura Fitton: Three tips for would-be brand tweeters and three basic tools marketers should have when getting started in Twitter
A Case for Cautious Optimism: Trends in the Incentive Industry
The last three years in the incentive industry have left most of us dragging out old “Grateful Dead” covers to hum solemnly along to “what a long strange trip it’s been
The Week in Review
Headlines from the industry.To receive daily updates please visit the Digital Moses fan page