Search Results for: influencers

Leads360, a provider of CRM and lead-management software, has crafted an infographic walking us through the evolutions of the sales profession since Don Draper roamed Madison Avenue in “Mad Men.” In short, marketing and selling have gone from being centralized operations to being a two-way conversation with buyers that involves layers of influence. “If they […]

A recent webinar with Jay Baer of Convince and Convert and Greg Shove of SocialChorus highlighted three types of brand fans: 1) enthusiastic employees, 2) passionate customers and 3) social publishers.

On Wednesday, Facebook announced partner categories, which are unique groups of Facebook users created using third-party data about the products and brands they purchase. Data for partner categories will come from Acxiom, Datalogix, Epsilon and other third parties, though Facebook assures users that no personal information is shared between itself, third parties and advertisers. Ads […]

KISSmetrics, a Web analytics provider, has put together an infographic looking at how the use of colors can influence conversions and behavior. Here are some interesting pieces of data from the infographic: –

To be relevant, brands need to add dimensions of time and context to their customer interactions.

Part II in a two-part series on influencer marketplaces, which comprise brand marketers and social partners. Part I focused on the role of the influencer.

Today a great product also needs to be supplemented with a stellar multi-channel marketing plan, a dedicated sales team and industry expertise.

TapInfluence—formerly BlogFrog—has just released a software platform that automates all aspects of influencer marketing programs.

There are many criteria a marketer needs to consider before commencing on a long-term engagement with an influencer.

This is Part 1 in a two-part series on influencer marketplaces, which comprise social partners (influencers) and brand marketers. Part II will focus on the role of brand marketers.