Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community.

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community.

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

According to the latest edition of Trends & Tudes from Harris Interactive Youth & Education Research, young consumers are spending more than they did last year, serving as a reminder that this segment is one that marketers should bear in mind as we head toward 2011.

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

Particularly when it comes to direct marketing, the sales-marketing dynamic is crucial to success; marketing value is realized at the end of the sales cycle, as respondents turn into customers.

Integrating experiential marketing into any program requires multiple steps for success

Facebook Deals, a new feature from Facebook, is an application for people to find and redeem deals at nearby businesses when they check in using Facebook Places on their smartphones

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

Baseball's winding up and football is in full swing, but maker Volvo Cars of North America is thinking basketball. Specifically, it has signed for a second year to sponsor the games of the Big East college conference