According to Knotice, a digital marketing communications company, the iPhone clearly dominates the field when it comes to e-mail opens.

This week marked more than just the second week of the new year. With it came a reason not to fully lament the new year, Affiliate Summit West. It is hard not attend the show, especially in years where the trifecta of events takes...

Word of mouth is valuable only because of what causes it and because of what it drives. It's time to move the conversation about conversation away

As quickly as it came, it has passed, and now it begins again. One year has ended and another has started off in a hurry, so fast that we almost

Marketers know they need to play in the social media space. A new survey offers insight into the nature and expectations of consumers using these channels—and how brands can glean information about what motivates their customers. Men and women use social media differently, according to Empathica, a customer interaction consultancy which specializes in retail clients.

Boy, did ForeSee Results leave us with a doozy of a cliffhanger in the 2010 holiday edition of its E-Retail Satisfaction Index. If it's findings are right, social media, as a selling tool, is deal. The fail whale is beached. Ecommerce is ...

2010 was the year social video advertising came crashing into the mainstream, says online video analytics company Visible Measures in its report, Social Video Advertising: 2010 in Review. From Old Spice, to Nike, to Pepsi, big brands engaged their audiences with social video advertising, setting the stage for even more progress in 2011.

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Despite chatter about social media usurping it, email remains one of the most effective, and cost-effective, tools available to marketers. We asked several experts for their take on how email will continue to evolve and what it means to you.

If 2010 led marketers farther into the digital world to wring what they could from Facebook, Twitter, wireless devices and other non-traditional promotional medias, 2011 will also deliver its own curve balls