As businesses are increasing their influencer marketing budgets, it’s vital to ensure they’re getting the quality product and, ultimately, ROI they expect. Here's what you need to know.

Pixar veteran animator and writer Matthew Luhn shares how to leverage the power of emotion in storytelling.

People want to brought into the conversation and engaged with, rather than just talked to. Here are five martech recommendations to make that happen.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership May 25, 2018 6 Must-Have Apps/Tools for Every Marketer The Content Marketing Institute shared its top timesaving apps and tools that marketers can put to good use—with my own spin on how they will benefit you. More…   SPONSORED BY: Marketing To Women…

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership May 29, 2018 Inside Randstad’s User-Generated Video Plan User-generated video is helping recruitment firm Randstad engage job seekers and employers. Skyler Moss offers tips for creating UGC. More… SPONSORED BY: Find New Opportunities & Improve Your ABM Efforts Get a free trial of…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 24, 2018 Crafting Buzzy Brand Experiences for B2B Millennials Want to connect with B2B Millennials? Think experiential. Read how marketers like the Recreational Vehicle Association are engaging audiences with sharable events they'll remember. More… SPONSORED BY: Discover the Future of B2B Marketing Get…

Derek Detenber on its PGA Tour partnership, marketing to men and how its plans to move forward.

The Forbes Communications Council gives us ideas to increase brand awareness in unexpected ways.

Crocs kicks it up a notch in year two of its successful "Come As You Are" global marketing campaign.

Jodi Williams, GM of global brand and marketing for Air New Zealand, shares the brand's strategy of video storytelling as a marketing tool.