Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership March 27, 2018 Air New Zealand Finds a Niche in Video Storytelling Jodi Williams, GM of global brand and marketing for Air New Zealand, shares the brand's strategy of video storytelling as a marketing tool. More… SPONSORED BY: Free Webinar: Turn Direct Mail…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership March 23, 2018 Six Rules for Innovative Storytelling Consumers are bombarded with content all day long. But what sets successful innovative storytelling in marketing apart is the thoughtful and meaningful content that actually makes up the storyline. More… SPONSORED BY: Submit Your…
Sarah Guzman, senior director of marketing at Pepsico, shares the strategy behind the Smile with Lay's campaign and activating its partnership with Operation Smile.
Meaningful marketing is the new norm and the key stakeholders—the brand, the shopper and the retailer—each play a critical role
Bruce Henderson, CCO, Jack Morton Worldwide, on shaping consumers and marketers narrative so that it contributes positively to a brand’s overall narrative.
Moët & Chandon's head of U.S. consumer engagement, Christine Ngo, on implementing new forms of digital holiday marketing for the centuries old brand.
Content marketing is a key discipline in today’s digital marketing. To master all of these challenges, marketing needs to reorganize itself. It needs technology, organization, oversight and control systems.
A new look at insights and a strong determination to help children live set St. Jude's on a trajectory to increased donations.
Nonprofits are getting creative to get their message across and encourage donations. Consider the Colon Cancer Alliance's partnership with Shark Week.
Retailers to restaurateurs are creating immersive gamified sweepstakes that allow consumers to have fun, memorable interactions with their favorite brands.