If your head is spinning with all the reboots and revisited trends, you are not alone. So how do marketers pick what reboot trends to invest in and which to avoid?

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership July 27, 2018 Stacy's Snacks and OK! Tap 'Bachelor Nation' for Sweepstakes The partnership swirls around the introduction of a new Stacy's cheesy snack and the huge passion fans have for the reality dating show. More…   SPONSORED BY: 2018 Experience Design &…

LinkedIn may be the social channel many B2B marketers feel most comfortable with, but don’t discount the visual impact platforms like Pinterest and Instagram can have with business customers.

Bacardi has teamed up with Lonely Whale kicking off a global campaign in England to encourage consumers to reject single-use plastic straws.

Life Fitness knows that today’s workout routine extends beyond the right treadmill. People looking to get fit want to measure their progress digitally, which is opening a new world of marketing opportunities for the brand.

Accepting limitations and rethinking your creative approach can lead to innovation in marketing, says artist Phil Hansen. Learn how he "embraced the shake."

Video is an essential way to engage B2B buyers—learn how brands like Avnet, AthenaHealth and Randstad are using it to connect in social channels.

If you want superpowered marketing intelligence, check out our 10 most popular consumer marketing articles for June 2018.

Considering that one of their members is a speedster, it makes perfect sense that sneaker brand Asics is a promotional partner for Disney-Pixar’s “Incredibles 2.”

We hope you’ll join us for the PRO Awards Luncheon and Gala to learn which campaigns will take home the Gold Awards.