Search Results for: content marketing

How AI technology company GumGum has created new ways to engage customers and prospects.

According to a CMO Council report, 43 percent of marketers said only some of their content hits the mark.

How marketers respond during the coronavirus crisis can make a difference in determining how a brand is perceived in the long-term.

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

Considerations for marketers pivoting to digital events as a result of Covid-19.

Content consumption and production trends for B2B marketers to consider.

We spoke with Bacardi global CMO John Burke about his three-part marketing restructure, the brand’s “Back to the Bar” consumer intelligence initiative and its nimble go-to-market strategy.

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

“We’re in the business of storytelling, so we should be using those tools to uplift women, and all marginalized parties, across platforms,” says Dyllan McGee, Founder and Executive Producer of MAKERS, Verizon Media’s brand aimed at accelerating the women’s movement. On the heels of the organization’s 2020 conference, McGee shares details on the organization, as […]

Chief Marketer spoke with Ian Trombetta, the NFL’s svp of social and influence marketing, to learn how the league is catering to the next generation of sports fans.