Email, Search Help Drive Black Friday, Cyber Monday Spending
So, did you dash to the malls or to your laptop/tablet/phone on a tryptophan high last week? A lot of folks did, and their way was guided by search results and email deals.
So, did you dash to the malls or to your laptop/tablet/phone on a tryptophan high last week? A lot of folks did, and their way was guided by search results and email deals.
Every day, we try our best to post valuable content for marketers who are interested in learning more about lead generation and local commerce. While it’d be great if everyone could stop everything they’re doing and give their full attention to all our posts the moment they go up on the site, we know you…
Garden Girl Skin Care is using a mix of email marketing, social media and a presence at local live events to build brand awareness.
A new study from Acosta Sales & Marketing shows that shoppers want more flexibility in marketing promotions.
DirectMale.com, a newly launched deal site, offers marketers an opportunity to reach an affluent, engaged population. But marketers need to know there are specific ways to speak with -- and not speak with -- this audience.
This week, Emails We Love takes a skip across the pond, to see what several fashionable U.K. retailers with U.S. presences are offering in their email range.
According to comScore, Instagram saw its audience of unique visitors increase month-over-month more than any other Web property in April, while general news sites and beauty/fashion/style sites saw their audiences grow significantly as well.
More purchase decisions than ever before, 76%, are being made in stores. Here are five key findings to note when developing and implementing shopper programs: POPAI Study
Fast moving developments in Indian retail hold promise for shopper marketing agencies like TracyLocke, which recently integrated its expertise with engagement and experiential marketing agency DDB Mudra Group.
When it comes to the Hispanic consumer, there's what brand marketers know about this demographic and what retailers know. Here's how to start bringing those two pictures together to create a whole portrait of Hispanic shoppers.