Facebook is said to be announcing a change to their News Feed algorithm, EdgeRank, that reduces the organic reach for brand pages to just 1%-2% of their fans.

Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.

Learn how a customer's relationship, persona and intent can help SaaS marketers get a better profile of users.

Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.

Duncan Hines has taken a radical approach to its new website for Bakers, straying far from the typical CPG website to a search-based, responsive design.

An entrepreneur in San Francisco is now matching temporary retail locations with interested brands to open pop-up shops.

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer December 06, 2013   Macy’s New Line, and Spokesperson, Targets Hispanics Cutting-Edge Location-Based Marketing Tools for 2014: Infographic The Pop-up Shops Broker How to Earn Customers on Social…

According to Ipsos OTX’s Socialogue, 62 percent of online audiences pay attention to online ads. Of this group, 46 percent of worldwide respondents say they have looked at or read an online ad for a brand or product in the past month, 42 percent say they have watched an online commercial for a brand or…

This continues our series of profiles of local-commerce companies. The purpose of these Q&A interviews is to give merchants, marketers and others in the industry a glimpse at what some companies out there are doing. These profiles are also meant to offer different perspectives on the future of the local-commerce industry. This week we’re profiling…

So, did you dash to the malls or to your laptop/tablet/phone on a tryptophan high last week? A lot of folks did, and their way was guided by search results and email deals.