To build a new category, you not only need money to invest. You also need to be fearless and just a bit crazy. Here's why.

View Web Version Chief Business Marketer B2B Marketing Insights, Ideas, Tips and Trends May 13, 2014     Q&A with Data and Analytics Expert Dean Abbott Special Report: Inbox Confidential Full Agenda Announced for B2B LeadsCon Summit 2014 Stop Waiting for the Next Big Thing Webinar: Ideas for Driving Growth With Lead Management   Q&A…

All-in-one social management solutions allow marketers to listen to what social users want

Chief Direct Marketer View Web Version April 30, 2014   Marketers Need to Improve Mobile Infrastructure: Report The vast majority of businesses are embracing mobile apps, but many still have a limited mobile infrastructure, according to a recent benchmarking report from Urban Airship. More…   SPONSORED BY: Need market-leading global data from prestigious pubs, catalogers…

Chief Direct Marketer View Web Version April  23, 2014   Geotagging Helps Genghis Grill Engages Diners Via Instagram Mobile is helping build-your-own-stir-fry restaurant chain Genghis Grill interact with diners posting photos and status updates during their meals. Keywords and mobile geotagging are enabling the company to monitor customers' perceptions about the restaurant and its offerings. …

Facebook is said to be announcing a change to their News Feed algorithm, EdgeRank, that reduces the organic reach for brand pages to just 1%-2% of their fans.

Mobile apps are an effective way for consumers to interact with your brand, but getting your hands on and analyzing the relevant data on just how consumers are using an app is a big challenge facing marketers.

The introduction of beacon technology has presented both retailers and consumers with new – and largely untapped – opportunities for engagement.

Enewsletters can engage customers throughout the buying cycle, driving continued customer engagement beyond the initial purchase.

Chief Direct Marketer 4-9-2014 View Web Version April 9, 2014   Top 10 Predictions for Customer Communications Management Customer communications management is a vital component of any business. But enterprises will soon start to understand that serious problems lurk within their collection of hundreds, or even thousands, of disconnected CCM projects. More…   SPONSORED BY:…