Spending

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  Facts & Figures

  Marketing Spending Getting Outpaced by R&D: Report

  Many companies used to spend almost equal amounts on R&D
  and marketing, but that number has changed

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  MarTech

  The Price of Success: Martech Pricing Changes Under Consideration

  More than ever before, marketing spending is being scrutinized by the c-suite. Now, the pressure to perform is getting passed along to the companies providing those often pricey martech solutions.

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  Agencies

  B2B Marketers May Increase Branding Spend: Report

  Despite an increased focus on storytelling and content marketing, a significant number of B2B companies are looking to increase their branding budgets.