Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 28, 2015 Build Branded Digital Experiences That Users Love How do your branded digital experiences make your users feel? Do their implementations match the vision for the brand’s identity? This is easier to self-diagnose than one might think. More… SPONSORED BY: Expand Your Reach and Grow…
Here are three benefits to leveraging marketing technology at an event, as well as ways you can turn those wins into ongoing advocacy.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 27, 2015 5 Tips for Smoother Marketing Tech Implementations Are you getting ready to migrate to a new marketing tech platform? If you want it to go smoothly, make sure all parties involved are on the…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 23, 2015 7,000 Essay Contest Entries, One Maine Inn and Plenty of Headaches Turns out, an essay contest isn't just for marketers. The owner of an inn in Maine ran just such a contest to sell…
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 21, 2015 Building Brand Advocacy Through Tech Solutions Here are three benefits to leveraging marketing technology at an event—and ideas for ways to turn those wins into ongoing brand advocacy. More… SPONSORED BY: Access Personnel Concepts Buyers & Put Them to Work for You. For more…
Digital transformation improves the customer experience, which increases loyalty and helps turn customers into brand ambassadors.
Customer churn has long been a problem for cable companies. Good data management can change that channel.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 20, 2015 PepsiCo Talks About How to be Disruptive Disruption is a major issue for marketers: how can they and their brands be disruptive and, on the flip side, how can they prevent being disrupted themselves. Bradley Jakeman,…
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 15, 2015 Think Beyond Click-Based Metrics Marketers are too heavily focused on the last interaction they had with their customer and wasting time anticipating the next. Here's why you need to look beyond the latest click. More… SPONSORED BY: Expand Your Reach & Increase Your Revenue…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 15, 2015 Reebok Shuns Facebook, Finds Fame in Instagram Here's the Reebok tale of how it went from a hodgepodge of social media channels, to a smooth running social engine that focuses heavily on Instagram. More……