Search Results For: loyalty

  • eSports
    Acquisition

    Catch Up with the Most Widely Read Articles from August

    In case you missed them, here are the top 10 most widely read
    B2C August articles from ChiefMarketer.com.

  • Chief Business Marketer 9-21-17

    Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 21, 2017 Trifacta Creates a Tiered ABM Focus Trifacta is finding success with ABM by approaching top tier targets with customized marketing programs. Bill Karpowicz shared the details. More… SPONSORED BY: Ad tech quiz: See how your digital solution stacks up. conversantmedia.com/adtechquiz Q&A: Steve […]

  • Chief Promo Marketer 9-5-17

    Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 13, 2017 Chief Promo Marketer 9-5-17 More…   SPONSORED BY: What You Need NOW to Boost Your Marketing Mojo The Superbook is the world’s largest searchable directory of marketing partners. Reach the biggest brands and companies across the Fortune 500. Show off your […]

  • CM This Week 9-14-17

    Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 15, 2017 To Reach Donors, Nonprofits Turn to Marketers….And Sharks Nonprofits are getting creative to get their message across and encourage donations. Consider the Colon Cancer Alliance's partnership with Shark Week. More…   SPONSORED BY: Superbook Marketing Resource Directory With dedicated directory […]

  • Chief Business Marketer 9-14-17

    Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 13, 2017 Lenovo CMO Roman Outlines Marketing Challenges Learn how tech marketer Lenovo is humanizing its brand with personalization and co-ventures like the "Jedi Challenges" augmented reality game. More… SPONSORED BY: eWEEK, Business Profl’s Who Have True Purchasing Power Contact: Adam Rein – […]

  • Chief Marketer Tech Talk 9-12-17

    Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership September 12, 2017 What Disney & IBM Can Teach Omnichannel Marketers In true omnichannel marketing, brands provide customers with seamless experiences no matter where they go or which device they use. Learn how Disney and IBM made that magic happen. More… SPONSORED BY: […]

  • CM This Week 9-8-17

    Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 8, 2017 HP Goes Back to School & We Get the Feels In a new spot, HP capitalizes on all the emotions parents feel as their kids grow up and go back to school. More…   SPONSORED BY: How to Build and […]

  • Data & Analytics

    What the Federal Government Can Learn from B2B Marketing

    To reach the right decision makers with the right message, politicians should to take a page out of the B2B marketing playbook. Here’s three strategies for them to consider.

  • Chief Business Marketer 9-7-17

    Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 7, 2017 B2B Millennials Place Value on Relationships: Survey Think B2B Millennials don’t matter? Think again: a new survey from Heinz Marketing and SnapApp shows Millennials are influencing and making B2B purchasing decisions. More… SPONSORED BY: How to Build and Scale a Winning […]

  • Chief Promo Marketer 9-5-17

    Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 5, 2017 30-Days of Prizes is Big Win for Dremel For Dremel, the American brand of power tools, hosting a 30-day promotion packed with prizes is a way to build consumer engagement on a daily basis. More…   SPONSORED BY: How to Build […]