Search Results for: influencers

Consumer trust in brand advertising continues to wane. Learn how to effectively work with influencers in this skeptical culture.

Here’s seven ways you can turn ABM tactics into a collective and considerable revenue driver

Unilever has hired 30 AXE Hair Creators that created and pumped out content with a message to guys that styling is a simple skill once they settle on a look.

Here’s eight top demographics and vertical markets B2B and B2C marketers need to target.

Tiger Beer is touring murals created with ink made from air pollution. The tour begins next month in London and travels to Berlin, New York and Singapore.

In B2B, lead generation and lead nurturing are vital. But if those activities don’t ultimately result in conversion, well, there’s just no point.

In Most Wanted, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, IT professionals.

A single email is the first step in working with influencers on a campaign and turning that into a successful relationship. Here’s six tips to get.

Blue Apron, director of acquisition marketing, Greg Fitzgerald, on how the brand differentiates itself among a growing number of meal delivery services.

Marketers need to be in touch with what customers want now—you can’t be too far behind, but you can’t be too far ahead either.