Chief Direct Marketer 9-3-14 View Web Version       September 3, 2014   Emails We Love: Back to School Round-Up Whether you're happy the kids are back in class, or dreading the return to routine, marketers want to get your attention in the inbox. Here's how we graded some recent back-to-school email efforts from…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version August 25, 2014 Why Social Media Influencers are a Valuable Asset for Your Brand Popular YouTube influencers can make great social media influencers if you play your cards right. Here’s some solid tips. More… SPONSORED BY: Attend DMA2014’s Strategic Summit…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version August 29, 2014   Biting Into Burger King’s Tim Horton’s Deal, Eh Will Burger King make Tim Horton's less Canadian? On the Big Fat Marketing Blog, we round up some of the best coverage on the acquisition and share our…

Chief Direct Marketer View Web Version August 27, 2014   Four Features Every Product Demo Should Have You only get one chance to make a first impression, so when you get the opportunity to get in front of a prospect you don’t want to blow it. Here are four things your product demo needs to…

Popular YouTube influencers can make great social media influencers if you play your cards right. Here's some solid tips.

CMOs must justify social media spending, even if their organizations don't quite understand the benefits of social engagement.

USG's fortunes are on the rise, thanks to a rebranding effort that relied heavily on an Olympic sponsorship and internal advocates serving as ambassadors for the brand.

Chief Direct Marketer View Web Version July 31, 2014   Creating Customer Loyalty With Personalization Research shows that ecommerce sites that personalize the experience for customers can outsell competitors who don't cater to their users' preferences and behavior. Here's six tips.  More… SPONSORED BY: Leading Professionals, Profitable Response Contact: Mike Soltis at 914.368.1025. 5 Tips…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version July 29, 2014   8 Reasons Why Responsive Web Design Cannot Be Ignored Chances are your competitors have already implemented responsive web design while your customers are stuck pinching and zooming your site on their smartphones. Here are eight reasons to…

How do you make sure that your pick of social media influencers are the right people to represent your brand? Here's five tips.