Chief Direct Marketer View Web Version May 14, 2014 CMO Talks: 3 Things to Know Before Taking a New CMO Job CMOs are often the most fired executive in the board room. At any given time, a third of CMOs are looking for new gigs. Here's some ideas on why CMOs should choose their…
If you don’t learn how and where to reach Millennials, be prepared to lose their business.
To build a new category, you not only need money to invest. You also need to be fearless and just a bit crazy. Here's why.
View Web Version Chief Business Marketer B2B Marketing Insights, Ideas, Tips and Trends May 13, 2014 Q&A with Data and Analytics Expert Dean Abbott Special Report: Inbox Confidential Full Agenda Announced for B2B LeadsCon Summit 2014 Stop Waiting for the Next Big Thing Webinar: Ideas for Driving Growth With Lead Management Q&A…
All-in-one social management solutions allow marketers to listen to what social users want
Chief Direct Marketer View Web Version April 30, 2014 Marketers Need to Improve Mobile Infrastructure: Report The vast majority of businesses are embracing mobile apps, but many still have a limited mobile infrastructure, according to a recent benchmarking report from Urban Airship. More… SPONSORED BY: Need market-leading global data from prestigious pubs, catalogers…
Chief Direct Marketer View Web Version April 23, 2014 Geotagging Helps Genghis Grill Engages Diners Via Instagram Mobile is helping build-your-own-stir-fry restaurant chain Genghis Grill interact with diners posting photos and status updates during their meals. Keywords and mobile geotagging are enabling the company to monitor customers' perceptions about the restaurant and its offerings. …
Mobile apps are an effective way for consumers to interact with your brand, but getting your hands on and analyzing the relevant data on just how consumers are using an app is a big challenge facing marketers.
The introduction of beacon technology has presented both retailers and consumers with new – and largely untapped – opportunities for engagement.
Enewsletters can engage customers throughout the buying cycle, driving continued customer engagement beyond the initial purchase.