Chief Direct Marketer 4-9-2014 View Web Version April 9, 2014 Top 10 Predictions for Customer Communications Management Customer communications management is a vital component of any business. But enterprises will soon start to understand that serious problems lurk within their collection of hundreds, or even thousands, of disconnected CCM projects. More… SPONSORED BY:…
View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer April 4, 2014 Hotels.com Campaign is, Well Obvious 11 Tips for Building Your Email Marketing List Big Spike in Marketing Technology Use by Progressive B2B Companies IKEA…
B2B buyers are increasingly relying on third-party information to help make purchasing decisions, according to new research from the CMO Council.
Credit for CPG being late to the digital game goes to the industry’s business-to-business-to-consumer model of mass media being the only means to communicate with consumers at scale.
View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer March 28, 2014 A Surprising Presence at SXSW with Charitable Guerilla Marketing Pssssst. Have you heard… 12 Social Marketing Changes YOU Need to Know About Westin Puts…
View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT March 21, 2014 Do You Have a True B2B Marketing/Sales Partnership? In Branding, First Impressions Count Penguin Magic’s Engagement Trick LeadsCon New York Call for Speakers Increasing the Potential of Your Email File Direct Mail Tips:…
Today’s perpetually connected consumers are impatient. They cherish convenience and expect instant gratification from their most valued brands.
Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.
Chief Direct Marketer 3-19-2014 View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT March 19, 2014 Six Factors for Bridging Direct and Brand Marketing How to Automate Lead Verification Are You Deep Discounting? Maybe You Shouldn’t Be Tech Trends: Wearables, WhatsApp, Instagram and Beacons Tips…
View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer March 18, 2014 Special Report: Following Digital Footprints to Make Sense of All Your Data Points Tech Trends: Wearables, WhatsApp, Instagram and Beacons Free Tattoo’s Anyone? Spike’s “Ink Master” Stages NY Event…