Google+ is more important for SEO than any other website. Here's how to make the most of it.

Execs from companies like Hasbro offer ideas for how to sell to the c-suite.

Brands like Zaxby's Chicken are tapping into the passion of college football fans in the New Heartland.

A sea of engaged customers doesn't necessarily lead to increased sales. Data is key to bridging the gap.

Videos integrated throughout the path-to-purchase are increasing conversions for online bag and accessory site eBags.com.

Savvy brands are leveraging social advocates, or super fans, to spread their messages organically across social platforms, and marketers are learning to leverage them to supplement paid ad campaigns.

Life is about balance. The balance between your work and personal life. The right ratio of diet to exercise. So why should the outbound-inbound marketing be different?

Social media is no longer an afterthought for brands. Today, it is at the core of almost everyone’s marketing strategy. In this special report, Chief Marketer gives you trends, tips and best practices for better social marketing in the real world, including: How to get your C-suite to buy into social Case histories from companies…

Many executives don’t understand what leads are, or how to value them well enough to make smart investment decisions.

While catalogs may no longer be thought of as a selling channel for many, their influence as a marketing tool is undeniable.