Search Results for: influencers
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Agencies
4 Ways to Launch a Campaign on a Tight Budget
Breaking through the clutter is at the top of the list when planning campaigns. But that is not an easy task, especially for those marketing with a small budget.
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Agencies
5 Lessons Millennials Taught Marketers
Marketing to Millennials is by far a perfect science. However, they have have had a major impact on the way marketers target and communicate with them.
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Thought Leadership Significantly Impacts B2B Buying
The thought leadership content B2B buyers engage with in social media can have a tremendous impact on what they purchase, according to new research from LinkedIn and Edelman Digital.
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Agencies
8 Dos and Don’ts for Keeping Up With SEO
SEO has gotten a makeover — those who once operated solely by trying to game the system can no longer compete. In order to be seen now, content has to be useful, shareable and easily accessible on every platform.
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How to Unleash the Power of Storytelling in Marketing
Communications expert Rob Biesenbach teaches us how best to connect with consumers through storytelling in marketing.
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Customers Should Be the Focus of Your B2B Story
Want to tell better B2B stories? Put your customer at the center of the tale.
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Capital One Engages Developers With Personas
Targeted personas helped Capital One connect with developers to promote a new online financial technology portal.
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5 Influencer Marketing Trends That Are Changing the Game
Influencer marketing trends are affecting businesses of all sizes that use social media influencers to help spark conversations around products, promotions.
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Agencies
Shopper Marketing Drives New Line of U By Kotex FITNESS
Hear from Sara Welch, Amazon shopper marketing lead, Kimberly-Clark, on how shopper marketing and the path-to-purchase meld to market U by Kotex FITNESS.
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Agencies
How to Capture Airbnb’s Brand Experience Success
The success of Airbnb Experiences focus on three essential principles that can be leveraged by any company to elevate the quality of its own brand experiences.