Social media is no longer an afterthought for brands. Today, it is at the core of almost everyone’s marketing strategy. In this special report, Chief Marketer gives you trends, tips and best practices for better social marketing in the real world, including: How to get your C-suite to buy into social Case histories from companies…
Many executives don’t understand what leads are, or how to value them well enough to make smart investment decisions.
While catalogs may no longer be thought of as a selling channel for many, their influence as a marketing tool is undeniable.
Chief Direct Marketer 9-3-14 View Web Version September 3, 2014 Emails We Love: Back to School Round-Up Whether you're happy the kids are back in class, or dreading the return to routine, marketers want to get your attention in the inbox. Here's how we graded some recent back-to-school email efforts from…
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version August 25, 2014 Why Social Media Influencers are a Valuable Asset for Your Brand Popular YouTube influencers can make great social media influencers if you play your cards right. Here’s some solid tips. More… SPONSORED BY: Attend DMA2014’s Strategic Summit…
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version August 29, 2014 Biting Into Burger King’s Tim Horton’s Deal, Eh Will Burger King make Tim Horton's less Canadian? On the Big Fat Marketing Blog, we round up some of the best coverage on the acquisition and share our…
Chief Direct Marketer View Web Version August 27, 2014 Four Features Every Product Demo Should Have You only get one chance to make a first impression, so when you get the opportunity to get in front of a prospect you don’t want to blow it. Here are four things your product demo needs to…
Popular YouTube influencers can make great social media influencers if you play your cards right. Here's some solid tips.
CMOs must justify social media spending, even if their organizations don't quite understand the benefits of social engagement.
USG's fortunes are on the rise, thanks to a rebranding effort that relied heavily on an Olympic sponsorship and internal advocates serving as ambassadors for the brand.