Chief Direct Marketer View Web Version July 31, 2014 Creating Customer Loyalty With Personalization Research shows that ecommerce sites that personalize the experience for customers can outsell competitors who don't cater to their users' preferences and behavior. Here's six tips. More… SPONSORED BY: Leading Professionals, Profitable Response Contact: Mike Soltis at 914.368.1025. 5 Tips…
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version July 29, 2014 8 Reasons Why Responsive Web Design Cannot Be Ignored Chances are your competitors have already implemented responsive web design while your customers are stuck pinching and zooming your site on their smartphones. Here are eight reasons to…
How do you make sure that your pick of social media influencers are the right people to represent your brand? Here's five tips.
Looking for award winning mobile and social creative, with measurable results? Consider these three brand-case histories from PRO Award winning agencies.
Learn how NASA is building social colonies to raise awareness.
Chief Direct Marketer July-16-2014 View Web Version July 16, 2014 NASA’s Giant Step in Social Media NASA is building social colonies to raise awareness. Parago's Rodney Mason shares a first person account of how NASA is connecting with social influencers, and the lessons you can learn from their experience. More… SPONSORED BY: America's Test…
Research turned up these three social marketing tactics that are often relegated to the back burner, but shouldn’t be.
Many of us fail at successfully communicating our differentiation and inevitably lose business because prospects ‘just don’t get it’.
Leveraging bloggers and collaborators on social media for influencer marketing is paying off big-time for food brands like Kraft, Whole Foods and Coca-Cola.
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version July 1, 2014 How to Make Events Work Harder The nature of live events creates unique problems for marketers. Events are one of the few marketing channels that have yet to be fully digitized. However, on average, events represent 28%…